Madison P. Jones

PhD Candidate, Rhetoric & Writing Studies


Ghost bike augmentation

My research projects focus on the use of digital technologies for environmental communication, digital advocacy, and user-centered information design. Specifically, I examine how digital and visual design can combat the rhetorical problem of scale for communicating environmental problems. For example, this image is from the Ghost Bikes Project, a multimedia webtext and digital humanities project which uses augmented reality to explore the connections between large-scale issues (car-centered urban design) and local advocacy.

An important feature of all location-based technologies—such as digital maps, mobile smartphone apps, analytics, and augmented reality—scale also detaches users from a sense of individual autonomy, such as in visualizations of climate change or sea-level rise, creating a disconnect between local action and global impact. By emphasizing the place-based affordances of mobile media, my research and digital projects demonstrate how emerging technologies like augmented reality can be used to combat the problem of scale in environmental communication and to promote advocacy within local communities.

Rather than approaching environmental communication through strictly top-down or bottom-up models, my work engages the place-based networks through which individuals, communities, companies, industries, and grassroots organizations advocate for environmental causes, more-than-human ethics, and sustainability. Below, you will find a selection of my research, arranged by keywords central to my scholarly trajectory. For a complete record of my academic work, visit my CV page and learn more about my grants, digital projects, creative writing, and industry work in my portfolio.